The software that wins over franchise networks.
The AI-Native commerce suite that meets all of your business needs
Efficiently scale and manage your
B2B and B2C operations across every sales channel
with a fast, flexible commerce platform.
Run your entire commerce operation on a single platform.
The benefits of headless, composable commerce without the risk, cost and complexity.
Create TikTok campaigns without leaving your store dashboard
Turn on the integration and run campaigns with more control and less day-to-day work.
Sell on the biggest marketplaces
Connect to Magalu with Loja Integrada's native integration and to 100+ marketplaces through official partners.
Automatic post-sale
Confirms the order, sends shipping updates and invites customers to buy again. All automatic, with nothing for you to do.
Automatic invoices
Invoices synced with every order and sent to customers on the channel they prefer.
Physical and online store in one system
POS, online store and inventory connected: sell at the counter, and the website updates.
Order orchestration
A single SKU becomes a product in your online store, at the physical counter and on marketplaces.
Sales reps and influencers
Each one gets their own coupon, with commissions and payouts calculated automatically.
Internal ordering for sales reps
Your sales reps place orders directly inside the system.
Branch geolocation
Your online store uses the customer's location to serve them from the right branch.
KPIs and dashboards
Track branches, counter, online and sales reps in a single dashboard.
Connect your suppliers
Integrate your ERP, WMS and fulfillment providers, with access to partners and carriers.
Catalog, pricing and promotions
Segmented pricing, promotions, coupons, wish lists and gift cards to sell more.
B2B sales
Buying organizations, quotes, quick order, reorder and B2B payment.
Checkout and payments
Smooth checkout with global payment providers and one-click purchase with Google Pay and Apple Pay.
Smart search
AI-powered search that analyzes buying patterns and shows the results that convert best.
Your brand everywhere. Your management in one place.
You sell in your own store. You own the marketplaces. You connect physical and digital.
Get started
30+ marketplaces.
Control orders, inventory and listings from every channel in the Forma Varejo dashboard, with special terms on partner marketplaces.
ZERO FEES
The more you sell, the more other platforms
charge you. We do it differently: a fixed monthly fee,
no per-order commission and no end-of-month surprises.
Connecting everything
your operation already uses.
Your ERP, logistics and the tools you already use stay in place. Forma Varejo connects them all and runs your operation in a single flow.
Physical & Digital
Your brand everywhere. Your management in one place.
You sell in your own store. You own the marketplaces. You connect physical and digital.
Marketplaces
Connected to everything your operation already uses.
List, sell and track your marketplaces from the Forma Varejo dashboard, with exclusive perks from our partners.
Ads intelligence
Your Meta and Google ads in a single dashboard.
Track Meta and Google side by side in an optimized dashboard, with AI guiding you to the best results.
franchises
Every store in its own territory. Your whole network in one panel.
Multi-store with geolocation per store and separate marketplace sales, with unified management and AI-guided decisions.
